ma-ko Research

ma-ko Research

Would you like to design your competitive position purposefully? Promote sales? Build a new business idea on secure data? - ma-ko Research helps you to make correct, fast and sustainable decisions by taking comprehensive market information into account.

Ma-Ko Research :: Dr. Ulrike Berndt

Profil

ma-ko Research was founded in 2012 by Ulrike Berndt, who is even available for you as Market Research Manager and Business Analyst. Ulrike owns a Diploma in Food Economics and PhD in Health Care Controlling & Hospital Management. She is a trained generalist and a highly motivated researcher and controller with passion for delivering individual, high-quality decision-making aids for your project.

Would you like to know more? Click here for more information:

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Services

ma-ko´s work is practise-oriented and conceptual. It is project-related and, if necessary, also advisory.

Concepts, project management and advice from ma-ko Research are based on methods and concepts of

  • market and social science research with focus on qualitative research, secondary market research (desk research), online research;
  • market and sales studies, business administration with focus on marketing and controlling;
  • business informatics, data science, business intelligence, business analytics;
  • respective industry or subject-specifics that are relevant to the topic

Decision-makers need to be able to do their job really well. That´s what matters at ma-ko, and the reason why I work as Business Analyst. I

  • provide you with market and competition information for a first impression of the market situation quickly and individually;
  • am interested in IT, especially decision support systems and the problem-solving contribution of available and new technologies;
  • support as a Microsoft Dynamics CRM expert in the adjustment of reporting.

ma-ko wants companies to move forward with really good concepts and projects. So it is provided in a responsible matter:

  • proposed solutions
  • project outlines, concepts
  • project applications
  • situational analyzes
  • requirement analyzes, e.g. information need analyzes in the run-up to data projects
  • investor documents (pitch decks, business plans)
  • recommendations for action, e.g. as part of a start-up consultation
  • road maps for market access and coordination (MAKO)

ma-ko´s industry focus:

  • Life Sciences and food industry
  • Health care and MedTech
  • Renewable energies and environmental technology
  • Automation - as a cross-funktional discipline Always important

designs in field of market research:

  • comparisons, e.g. company, product, key figures
  • overviews, e.g. supplier, competition, SWOT, Dashboard 
  • profiles e.g. company profile according to your specification
  • data collections, e.g. prepared, clean data for integration in CRM / IT (Data Mining)

Projects

ma-ko Research is supporting a wide variety of companies. We do work in a committed, discreet and flexible manner, and often as coworking partner in projects of consultants.

Composites in Construction

client:
Financial Holding
role:
Business Analyst, Market Research Manager
industry:
  • construction
  • chemical industry
  • composites
  • fiber reinforced plastics (FRP)
accounabilities:
Support Business Development and Due Dilligence by outlining construction market potential of a special FRP product line
  • Argumentation line and Pitch Deck (EN)
  • Market overview for composites, FRP related to construction market
  • requirements for reinforced concrete and reinforcement materials, Trends in construction area with impact on requirements
  • production schemes, classifications and technical data of concrete, reinforcement material and reinforced concrete
  • SWOT-analysis
  • company profiles of certain competitors
  • summary and recommentations

Small Wind Turbines

client:
Financial Holding
role:
Market Research Manager, Business Analyst, CRM-Supporter
industry:
  • mechanical and electrical engineering
  • renewable energies
accounabilities:
support financing a start-up with a special small wind turbine technology: infobroking, market and competition analysis, quantitative and qualitative market research, company comparisons, comparative company profiles, product comparison - a requirement engineering approach to identify USP and provide marketer with material for further use, analysis of telecom towers market, selected markets by region, visualization
CRM-support: delivering well structured data and information so that it can be integrated into CRM easily, work with CRM for the client

Mixing Technology

client:
Financial Holding
role:
Market Research Manager
industry:
  • mechanical engineering
  • process technologies
  • food & beverage
  • bottling industry
accounabilities:
Support Due Dilligence by outlining market potential of a mixing technology
infobroking, patent research and delivering parts of a market and competition analysis: company profiles

MedTech

client:
MedTech Consultant
role:
Coworker, MedTech Support Consultant, Field Researcher
industry:
  • MedTech
  • health care
  • hospital
accounabilities:
support in the way of working within a technical support projekt for a foreign MedTech manufacturer (heart failure)
quality management / Field Research (survey), high service level, reporting and documentation, travelling 2-3x/w

Motion Control

client:
Consultant
role:
Market Research Manager, Business Analyst
industry:
  • electrical engineering
  • automation
accounabilities:
support financing a start-up by delivering infobroking and parts of market and competition analysis: environmental information, product comparisons

Smart home/AAL

client:
Financing Advisor
role:
Market Research Manager, Business Analyst
industry:
  • electrical engineering
  • automation
  • facility management
  • retirement home
accounabilities:
support financing of a company by delivering a market and competition analysis: presentation of the smart home and the ambient assisted living market (AAL), detailed information about environment, sectors, competitors, product comparison 
final report, xls and recommendations

Commodity Trade

client:
Financing Consultant
role:
Market Research Manager
industry:
  • chemical industry
  • trade
  • procurement
  • commodities
  • phenolic resins
accounabilities:
support a foreign trading company by infobroking and delivering parts of market and competition analysis for business evaluation: company profiles, Top20-clients

Home-based Services

client:
Tax Consultancy
role:

Market Research Manager

industry:
  • services
  • advice
accounabilities:
support business valuation by infobroking (official statistics), market research and line of argumentation

Self Storage

client:
Consultant
role:
Market Research Manager
industry:
  • rental
  • lease
  • warehouse
accounabilities:
support financing by delivering a update for market information that are part of an investor presentation, and parts of a competition analysis: financial key figures, qualitative company profiles

Nursing Homes

client:
Tax Consultancy
role:
Market Research Manager
industry:
  • health care
  • nursing home
  • medical care
  • assisted living
accounabilities:
support business valuation by infobroking (official statistics), controlling and delivering parts of a environmental and competition analysis: using business-specific chart of accounts, benchmarking, key figures comparison, visualization legal requirements for personnel controlling, pprocessed data and information as xls file

Public Health

client:
Public Administration District
role:
Field Researcher, Market Research Manager, Regional Manager, Project Manager
industry:
  • social affairs
  • health care
  • public health
  • empowerment
  • community health
  • assisted living
  • elderly care
  • retirement affairs
  • regional management
accounabilities:
Support providing public health support for elderly in rural areas with a needs analysis, project planning (target-, milestone-, action-) and realization independently, building project team and advisory council, field research: expert survey, qualitative analysis / evaluation, visualization, interpretation, report, recommendations

Data Library

Welcome to ma-ko´s data library! Here you´ll get insights and selected materials. These are never documents that customers have received. A work sample is published in consultation with the costumer. Are you interested in a special topic? Then just get in contact with us.

A customer asked for a market overview and comparative advantages of FRP products from a manufacturer for use in construction and replacing steel rebar.
The reinforcement of concrete (armouring) goes back to military purposes. First reinforcements were towers, bridges and paths. Reinforcing steel bars (rebar) is traditionally used. With advances in technology, alternatives to rebar have been developed. Material-specific requirements and properties are essential for use in construction. Concrete is a composite material and becomes a new composite material through the use of reinforcing material. Composites are characterized by having a matrix and a reinforcing component. A distinction is made between the three types of concrete, ferroconcrete, fiber concrete and textile FRP concrete, according to the type of reinforcing component.

There are many market analysis available on time. But customer wished for a desicion-oriented approach to these market information: Who are the key players and what´s their role, backround, strategy etc. The challenges were getting detailed information and presenting these in a simple way. The work sample outlines how a first approach can look like. There is a lot of work behind it: data availability isn´t easy because it is a mergers and acquisitions market with high  dynamics, complexity and purely financial orientation in investor relations. The work sample is essentially based on the ACCC Telecommunication Report of the Australian Competition and Consumer Commission.

Are you interested in small wind? It is a smart way to participate in the energy transition, as a private or a commercial user. A product comparison will help you to figure out the differences between the manufacturer´s technologies.

A customer wished for such a product comparison and it was made in close collaboration with engineers and marketing. First, it was important to figure out the USP exactly. Second, the map (delivered on time!) was used by marketers for further processing in Adobe Creative Cloud.