ma-ko Research

ma-ko Research

Would you like to design your competitive position purposefully? Promote sales? Build a new business idea on secure data? Optimize the conditions for your decision-making work? - ma-ko Research supports you in proceeding systematically and helps you to make correct, fast and sustainable decisions by taking comprehensive market information into account.

Ma-Ko Research :: Dr. Ulrike Berndt

Profil

As a trained generalist, enthusiastic researcher and passionate controller, I have been working at the interface between science and business for twenty years. With ma-ko Research I will advance your projects and business development. ma-ko has been around since 2012 and stands for market & concepts - my perspective is not only about market research, but especially about your perspective as a decision-maker, financing and data science. I provide pragmatic solutions, networking and integration, and complexity reduction through analysis and creativity.

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Services

ma-ko Research supports decision-makers in their work and ensures that companies make progress with well-thought-out concepts and demanding (funded) projects.

ma-ko´s work is decision-oriented and conceptual. It is project-related and, if necessary, also advisory. The consulations are eligible.

concepts, project management and advice from ma-ko Research are based on methods and concepts of

  • business informatics, data science: business intelligence, business analytics
  • market and social science research with focus on qualitative research, secondary market research (desk research), online research
  • market and sales studies, business administration with focus on marketing and controlling
  • respective industry or subject-specifics that are relevant to the topic

ma-ko is a service provider for conceptual business analysis and describes market conditions, business processes and business models. From a broad perspective, you will receive tailored and individual solutions that you need for planning and furher development, financing and rating of the company as well as for measuring the success:

  • proposed solutions
  • lines of argument
  • project outlines and applications
  • concepts
  • clarification of terms and understanding between the various actors
  • situational analyzes
  • requirement analyzes, e.g. information need analyzes in the run-up to data projects
  • visualizations of the market situation: fast and decision-oriented market and competitive information for a first impression or a comprehensive view
  • investor documents (pitch decks, business plans)
  • consulting with results and recommendations for action, e.g. as part of a start-up consultation
  • project management
  • road maps for market access and coordination (MAKO)
  • reporting: customized reports e.g. Microsoft Dynamics CRM

Focus Market Research:

ma-ko has evolved from controlling and B2B market research to a provider of conceptual business analysis. The methodological knowledge to describe and assess the market situation will continue to be used. Benefit from this comprehensive analytical know-how for your business plans and applications for financing companies and projects. ma-ko Research is at your disposal as an experienced and flexible partner for all topics to be dealt with up to project management of the application process.

Focus Business Intelligence:

ma-ko is a neutral service provider that is independent of technology providers, with a broad perspective and a close relationship to controlling and IT, especially decision support systems. At ma-ko the problem-solving contribution of available and new technologies plays a role. With this knowledge and the analytical approach, ma-ko can support you very well in the first existing information problems. If you want to clarify possible causes and options for action, this is exactly the situation in which cooperation with ma-ko Research is particularly useful and worthwhile.

Projects

ma-ko Research supports many different, mainly small companies, regardless of the industry. In projekts of consultants, ma-ko is mostly involved as a coworking partner.

Composites in Construction

client:
Financial Holding
role:
Business Analyst, Market Research Manager
industry:
  • construction
  • chemical industry
  • composites
  • fiber reinforced plastics (FRP)
accounabilities:
Support Business Development and Due Dilligence by outlining construction market potential of a special FRP product line
  • Argumentation line and Pitch Deck (EN)
  • Market overview for composites, FRP related to construction market
  • requirements for reinforced concrete and reinforcement materials, Trends in construction area with impact on requirements
  • production schemes, classifications and technical data of concrete, reinforcement material and reinforced concrete
  • SWOT-analysis
  • company profiles of certain competitors
  • summary and recommentations

Project sketch for Machine Learning Project

client:
Establishment of Research and Teaching
role:
Business Analyst
industry:
  • research and teaching
  • business informatics
  • medicine
accounabilities:
Support of the sketch submitter with flexible coordination, market research and strategic planning:
  • writing the project outline including appropriate coordination
  • capturing the project idea and it´s coodination within consortium partners
  • clarification of terms, line of argument
  • summary process planning (milestones, goals) and time planning
  • budget planning, integrated budget determination for project

Small Wind Turbines

client:
Financial Holding
role:
Market Research Manager, Business Analyst, CRM-Supporter
industry:
  • mechanical and electrical engineering
  • renewable energies
accounabilities:
support financing a start-up with a special small wind turbine technology: infobroking, market and competition analysis, quantitative and qualitative market research, company comparisons, comparative company profiles, product comparison - a requirement engineering approach to identify USP and provide marketer with material for further use, analysis of telecom towers market, selected markets by region, visualization
CRM-support: delivering well structured data and information so that it can be integrated into CRM easily, work with CRM for the client

Mixing Technology

client:
Financial Holding
role:
Market Research Manager
industry:
  • mechanical engineering
  • process technologies
  • food & beverage
  • bottling industry
accounabilities:
Support Due Dilligence by outlining market potential of a mixing technology
infobroking, patent research and delivering parts of a market and competition analysis: company profiles

MedTech

client:
MedTech Consultant
role:
Coworker, MedTech Support Consultant, Field Researcher
industry:
  • MedTech
  • health care
  • hospital
accounabilities:
support in the way of working within a technical support projekt for a foreign MedTech manufacturer (heart failure)
quality management / Field Research (survey), high service level, reporting and documentation, travelling 2-3x/w

Motion Control

client:
Consultant
role:
Market Research Manager, Business Analyst
industry:
  • electrical engineering
  • automation
accounabilities:
support financing a start-up by delivering infobroking and parts of market and competition analysis: environmental information, product comparisons

Smart home/AAL

client:
Financing Advisor
role:
Market Research Manager, Business Analyst
industry:
  • electrical engineering
  • automation
  • facility management
  • retirement home
accounabilities:
support financing of a company by delivering a market and competition analysis: presentation of the smart home and the ambient assisted living market (AAL), detailed information about environment, sectors, competitors, product comparison 
final report, xls and recommendations

Commodity Trade

client:
Financing Consultant
role:
Market Research Manager
industry:
  • chemical industry
  • trade
  • procurement
  • commodities
  • phenolic resins
accounabilities:
support a foreign trading company by infobroking and delivering parts of market and competition analysis for business evaluation: company profiles, Top20-clients

Home-based Services

client:
Tax Consultancy
role:

Market Research Manager

industry:
  • services
  • advice
accounabilities:
support business valuation by infobroking (official statistics), market research and line of argumentation

Self Storage

client:
Consultant
role:
Market Research Manager
industry:
  • rental
  • lease
  • warehouse
accounabilities:
support financing by delivering a update for market information that are part of an investor presentation, and parts of a competition analysis: financial key figures, qualitative company profiles

Nursing Homes

client:
Tax Consultancy
role:
Market Research Manager
industry:
  • health care
  • nursing home
  • medical care
  • assisted living
accounabilities:
support business valuation by infobroking (official statistics), controlling and delivering parts of a environmental and competition analysis: using business-specific chart of accounts, benchmarking, key figures comparison, visualization legal requirements for personnel controlling, pprocessed data and information as xls file

Public Health

client:
Public Administration District
role:
Field Researcher, Market Research Manager, Regional Manager, Project Manager
industry:
  • social affairs
  • health care
  • public health
  • empowerment
  • community health
  • assisted living
  • elderly care
  • retirement affairs
  • regional management
accounabilities:
Support providing public health support for elderly in rural areas with a needs analysis, project planning (target-, milestone-, action-) and realization independently, building project team and advisory council, field research: expert survey, qualitative analysis / evaluation, visualization, interpretation, report, recommendations

Data Library

Welcome to ma-ko´s data library! Here you´ll get insights and selected materials. These are never documents that customers have received. A work sample is published in consultation with the costumer. Are you interested in a special topic? Then just get in contact with me.

There was a federal tender to be served. A project outline should be drawn up in accordance with the requirements of the tender. ma-ko´s project management was about coordination and communication between the consorium partners from University, Fraunhofer and Industry. The Project idea was about an innovative machine learning approach.

A customer asked for a market overview and comparative advantages of FRP products from a manufacturer for use in construction and replacing steel rebar.
The reinforcement of concrete (armouring) goes back to military purposes. First reinforcements were towers, bridges and paths. Reinforcing steel bars (rebar) is traditionally used. With advances in technology, alternatives to rebar have been developed. Material-specific requirements and properties are essential for use in construction. Concrete is a composite material and becomes a new composite material through the use of reinforcing material. Composites are characterized by having a matrix and a reinforcing component. A distinction is made between the three types of concrete, ferroconcrete, fiber concrete and textile FRP concrete, according to the type of reinforcing component.

There are many market analysis available on time. But customer wished for a desicion-oriented approach to these market information: Who are the key players and what´s their role, backround, strategy etc. The challenges were getting detailed information and presenting these in a simple way. The work sample outlines how a first approach can look like. There is a lot of work behind it: data availability isn´t easy because it is a mergers and acquisitions market with high  dynamics, complexity and purely financial orientation in investor relations. The work sample is essentially based on the ACCC Telecommunication Report of the Australian Competition and Consumer Commission.